OWN IT!

UNFILTERED,
CONFIDENT + REAL

Welcome to "Own It!" – your ultimate destination for all things Saira! Our blog is your trusted companion on the journey to radiant and healthy skin. Here, we believe that skincare is not just a routine; it's an expression of self-love and empowerment. Get ready to embrace your unique beauty, explore expert tips, discover product recommendations, and dive into the world of self-care. It's time to take charge, feel confident, and truly "Own It!"

Most Recent Articles

BEAUTY BEYOND THE PHYSICAL
Self-care goes far beyond skincare or workouts; it encompasses nurturing our souls and spirits. It's about the energy we bring into a room, the kindness we extend, and the genuine connections we forge with others. True beauty, I've discovered, is found in the small gestures—a genuine smile, a listening ear, a helping hand.
EMBRACING INDIVIDUALITY & OWNING SELF-WORTH
As a young Asian girl with brown skin facing the challenges of a skin disorder that caused inflammation, my journey navigating beauty standards has been a profound and transformative one. Growing up in an era where supermodels dominated the definition of beauty, I felt alienated by the narrow confines of those standards.
A JOURNEY BACK TO EMPOWERMENT & ETHICAL SKINCARE
SAIRA disrupts the idea of beauty by empowering individuals with sustainable, luxurious, natural oils that nurture not just the skin but the mind, body, and soul, fostering confidence in celebrating one's true self.
PREP YOUR SKIN FOR PARTY SEASON
The party season is just around the corner, and it's time to prepare your skin for the dazzling events and celebrations that lie ahead. When your skin is not at its best, makeup can appear bumpy, crease, and look flat. To ensure you stay radiant throughout the party season, it's crucial to establish a regular morning day and night skincare routine.
IS YOUR SKIN DRY OR DEHYDRATED?
Is your skin feeling dry and tight lately, almost like it’s stretched across your face? Or is it getting flaky and rough, with little dry patches popping up? I've been there myself! Chances are your skin is either dry or dehydrated. It can be tricky to tell which is which. But knowing the difference is key to getting your glow back. Let’s look at what causes these pesky skin issues and how you can get some relief!
YOUR GUIDE TO LAYERING
Keep your skincare routine manageable, powerful, and effective with nourishing, elegant ingredients and not only will you stick to it, but you will see better results. When it comes to layering multiple products, work from thinnest to thickest textures to optimise absorption, avoiding richer products sitting on the skin’s surface and preventing the penetration of key actives.