Sustainability

“Sustainability is all about meeting the needs of today without compromising the ability of future generations to meet their own. As a parent, I am very conscious that the way I live my life today — the decisions and choices I make — will impact on the world my children inherit in the future. I want them to enjoy all that nature has to offer.” 

— Saira Khan, SAIRA founder 

 

At SAIRA, our commitment runs deeper than clean, cruelty free, and vegan beauty. It's about total transparency, accountability, and measurable impact. That’s why we’ve partnered with Provenance and FuturePlus — two best in class platforms that bring integrity and clarity to sustainability.

Partnership with Provenance 

Jessi Baker, the CEO and Founder, says:

Provenance began out of a personal frustration for how little we know about the things we buy.”

We couldn't agree more! Jessi Baker's frustration resonates deeply with us. That's why we've joined the Provenance platform to address this very frustration and empower our customers with transparency and trust in every purchase they make.

Provenance is the global leader in sustainability communication technology, trusted to bring supply chain transparency and verified impact data directly to consumers at the point of purchase.

• Our ethos resonates with Provenance as we prioritise transparency. We want to provide our customers at the point of purchase all the information they need to make an informed choice which supports their values and ethics.
• Provenance's standard amplifies our sustainability efforts; the proof points gained for our certifications empower consumers to combat greenwashing and foster trust. We want to make our values and ethics visible because we are proud of what we represent.
• Collaborating with Provenance reinforces our dedication to consumer trust. Their platform serves as a beacon of credibility, guiding consumers towards responsible choices, a demand echoed by 91% of the population looking for sustainable and ethical brands. (source Provenance’s Skin Deep Beauty Report 2022)

FuturePlus

FuturePlus is an award-winning ESG and sustainability management ecosystem, designed to help businesses of all sizes measure, manage and communicate their environmental and social impact clearly and effectively.

• Robust impact measurement: Through the FutureImpact platform, we assess our current performance and set time-bound improvement goals across five core themes aligned with the 17 UN SDG’s:
  • Climate
    
  • Environment
    
  • Social
    
  • Economic
    
  • Diversity & Inclusion
• Clear reporting & certified recognition with our IMPACT CERTIFIED badge, a verified symbol that signals third party verified sustainability reporting and continuous improvement.
• Expert guidance & roadmap delivery: FuturePlus Advisors help us to translate strategy into action via regular reviews, expert insights, and an evolving sustainability roadmap.

Working with FuturePlus ensures that our sustainability journey stays purposeful, data-driven, and visibly anchored in verified progress.